About
CPO Outlets is America’s leading online retailer for tools and equipment, as favorite of both professional and do-it-yourself (DIY) customers. CPO Outlets offer a large selection of new and factory-reconditioned power tools, hand tools, outdoor equipment, automotive supplies, and accessories from top brands and specialty manufactures, including Milwaukee, DeWALT, Bosch, and Makita, giving their customers access to high-quality tools at competitive prices.
Challenge
When CPO Outlets started working with NetElixir, they were plagued by site architecture and linking issues that held back the full SEO potential of their e-commerce store. After consolidating multiple brand sites into a single store, CPO found themselves managing a massive e-commerce site with thousands of broken links and faulty redirect chains. These technical issues caused a substantial drop in traffic, rankings and conversions for the brand.
Solution
The NetElixir SEO team conducted a comprehensive site audit that identified the core issues affecting performance. NetElixir sprang to action, quickly resolving all broken links, reducing index bloat by removing dynamic parameters from SERPS and creating new content to ensure that intent and context was supported for the website.
Results
+24%
Transactions
+22%
Revenue
+25%
Organic Users
The NetElixir team is a good group of people, very enjoyable to work with, extremely responsive to our requests, and open to suggestion and feedback.
Jeff Emmons,
VP of E-Commerce
